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Friday, May 5 • 12:00pm - 1:00pm
2G: A Publicity Primer for the Newly Published Author FULL
Limited Capacity full

If you are wondering how publishers devise and implement publicity campaigns for their authors, we are here to tell you! This course will explain how publishers think about promoting books and authors, the timeline involved in creating and executing a publicity campaign, the role of the publicist, and how the publicist and author can work together to launch a book and keep it in the public eye months after publication date has passed. Some of the topics we’ll touch upon include: first serial deals, event planning, interviews, op-ed placement, social media platforms, and author networking. Come with questions!

avatar for Taryn Roeder

Taryn Roeder

Associate Director of Publicity, Houghton Mifflin Harcourt
Taryn Roeder is the Associate Director of Publicity at Houghton Mifflin Harcourt. She manages Houghton Mifflin Harcourt's Boston-based publicity team and works on the publicity campaigns for dozens of books a year. Her favorite part of the process is figuring out how to translate the "story" of a book to a wider audience, and to convince print, online, and broadcast outlets to offer that story to their readers and listeners. | | Taryn is a generalist working on all kinds books from major nonfiction, to fiction, memoirs, history, science, guide books, and even dictionaries! Bestselling authors... Read More →
avatar for Rachel Salzman

Rachel Salzman

Vice President, Director of Publicity, W. W. Norton
Rachel Salzman began her career as a book publicist in 1996, when she joined the publicity department at Little, Brown & Company. Prior to that, she worked as both a news assistant and a copy editor at The Wall Street Journal Europe and as a copy editor at Business Wire news service. At Little, Brown, she assisted on campaigns for the books Naked, by David Sedaris, Purple America by Rick Moody, Last Night In Paradise by Katie Roiphe, and The Hotest State by Ethan Hawke. A brief stint at William Morrow provided an opportunity to work on the campaign for the Dennis Lehane novel Gone Baby Gone, and a couple of years at the business and general non-fiction publisher John Wiley... Read More →

Friday May 5, 2017 12:00pm - 1:00pm
Tremont Room