The Muse & the Marketplace 2017

Do you know how to tap into national media outlets with compelling pitches to get the word out about your novel, memoir or nonfiction book? Getting exposure on television, radio, print or on heavily trafficked sites can really move the dial in terms of sales. In this session, two seasoned authors will share tips on finding the right hooks for your book, and tailoring your message to your target media and audience. We will do an interactive exercise called “Great Pitch or Strikeout?” to learn which angles work and which ones fizzle. You will learn to begin thinking of yourself as an expert, and putting yourself in a busy producer or editor’s shoes.