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Friday, May 5 • 4:00pm - 5:15pm
4D: Lessons from the Road: What Does It Really Take to Launch Your Novel? FULL
Limited Capacity full

As writers, we are increasingly told that writers must now be marketers, too, that even after winning that hard fought book deal (or deciding to put the book out on your own) that successfully launching a book requires us to get out into the world and advocate for our own work. But what does that really mean, and how much might it cost? This session is meant to give practical guidance to anyone about to launch a book, or hoping to do so in the not too distant future, around the vast world of "book marketing": what works, what doesn't, what you can do for little to no cost versus options that might require small to larger investments. We'll look at an extensive list of activities and resources including PR firms, author websites, bookstore signings, social media, book giveaways, using your personal network, and more. The teacher will share levels of investments (time & money) in various outlets and outcomes from her novel launched in October of 2016, as well as data from a recent survey of over 40 published authors about the outcomes they realized and their level of satisfaction with those results.

avatar for Katherine Sherbrooke

Katherine Sherbrooke

Katherine Sherbrooke is the author of Fill the Sky (SixOneSeven Books, 2016)—a novel about three life-long friends who travel to Ecuador in hopes that the shamans there can save one of them from cancer—and a family memoir, Finding Home (2011).  | | Katherine wanted to be an author from the time she opened her first book, and lived on books like food and water for a good part of her early years. Somewhere along the line, she caught the start-up bug and co-founded a Boston-based company called Circles. After a wonderful 15 year+ entrepreneurial adventure, she reignited her original dream and finally sat down to... Read More →

Friday May 5, 2017 4:00pm - 5:15pm
Back Bay Room