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Saturday, May 6 • 2:00pm - 3:30pm
7H: Navigating Book Publicity: From Galleys through Post-Publication
Limited Capacity seats available

Co-founders of Broadside PR Michael Taeckens and Whitney Peeling will walk you through what needs to happen once galleys are available all the way through the uncorking of the champagne bottles at your book party--and beyond. Attendees will learn how best to nurture the relationship with their publicists and will come away with a checklist of what steps need to be taken to help promote their books.

avatar for Whitney Peeling

Whitney Peeling

Book Publicist, Co-Founder, Broadside PR
Whitney Peeling’s in-house publicity career began (while the ink on her college diploma dried) at Houghton Mifflin Harcourt, continued at W.W. Norton, and concluded at PublicAffairs, where she was the Director of Publicity for four years. Travel throughout India; work with one of her heroes, Nobel Peace Prize-winner Muhammad Yunus; and a three-month sabbatical full of intensive reading marked her time before she returned to New York and then Philadelphia as an independent publicist in 2010. Past and present clients and projects include the Whiting Foundation, Daniel Kahneman (Thinking, Fast and Slow), Eric Schlosser (Fast Food Nation, Reefer Madness and Command and Control), Elizabeth Kolbert (The Sixth Extinction), Paul Farmer (To Repair the World), Adam Alter (Irresistible) and Adam Grant (Give and Take and Originals). Peeling is a co-founder of Broadside PR, a literary marketing and publicity group that works with writers, publishers and literary organizations and offers advice in its monthly... Read More →
avatar for Michael Taeckens

Michael Taeckens

Co-Founder, Broadside PR
Michael Taeckens' twenty years in the publishing industry include roles as the long-time publicity director at Algonquin Books and the marketing director at Graywolf Press; since 2014 he has been working independently. Past and present clients and projects include the Whiting Foundation, the American Booksellers Association, Tom Perrotta (MRS. FLETCHER), Nicole Dennis-Benn (HERE COMES THE SUN), Kevin Young (BUNK and BLUE LAWS), Lidia Yuknavitch (THE BOOK OF JOAN), Lauren Grodstein (OUR SHORT HISTORY), Kristen Radtke (IMAGINE WANTING ONLY THIS), Max Porter (GRIEF IS THE THING WITH FEATHERS), Belle Boggs (THE ART OF WAITING), Mary-Louise Parker (DEAR MR. YOU), Vikram Chandra (GEEK SUBLIME), Leslie Jamison (THE EMPATHY EXAMS), Chimamanda Ngozi Adichie (PURPLE HIBISCUS), and Sara Gruen (WATER FOR ELEPHANTS). A graduate of the Iowa Writers' Workshop, he writes the Reviewers... Read More →

Saturday May 6, 2017 2:00pm - 3:30pm
Franklin Room