Social media marketing allows us to find influencers and create communities. However, as we all know it is time consuming and a labor-intensive activity. This session will present new and established digital tools that can help make the process of managing online marketing easier and more effective. After testing many tools, Burke will present the ones that are most helpful to authors and publishers alike. In a “show-and-tell” session, we’ll review tools that help find influencers and discussions, create visual content and data, collaborate with teams, measure engagement and more.
Fauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Bl... Read More →
Sunday May 7, 2017 10:00am - 11:15am EDT
Franklin Room