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Sunday, May 7 • 1:00pm - 2:30pm
Marketplace Keynote: 'The Strategic Writer' FULL
Limited Capacity full

Again this year, The Muse and the Marketplace closes in dramatic fashion with our Marketplace Keynote, when the entire conference gathers in the Grand Ballroom for an interactive conference-wide presentation called, “The Strategic Writer.” Hosted by Publishing Perspectives’ Porter Anderson, the event will feature brief multi-media presentations by three authors with new books being published in the year after the conference. On the stage sits a group of experts in the field of book promotion and publicity, social media, marketing, and bookselling who, together with the audience and the authors, discuss practical strategies for authors at every stage of development. It is never too early to build your platform as a writer, to develop a mission-driven plan for yourself and your book(s), and to apply a logical framework to your efforts that maximizes your time and money.



Moderators
avatar for Porter Anderson

Porter Anderson

Journalist and Publishing Consultant
Porter Anderson ( @Porter_Anderson ) BA, MA, MFA, is a journalist, speaker, and consultant specializing in book publishing. Formerly with CNN, the Village Voice, the Dallas Times Herald, and other media, he is Editor-in-Chief of Publishing Perspectives, founded by Frankfurt Book Fair New York, the magazine for the international publishing... Read More →

Speakers
avatar for Michael Bible

Michael Bible

Author, SOPHIA
Michael Bible is the author of the novel SOPHIA and the novella COWBOY MALONEY'S ELECTRIC CITY. His work has appeared in the Oxford American, The Paris Review Daily, ESPN: the Magazine, New York Tyrant, and he's a regular contributor to The Towner. He earned his MFA from The Univ... Read More →
avatar for Chris Castellani

Chris Castellani

chris@grubstreet.org, Artistic Director
Christopher Castellani is the artistic director of Grub Street and the author of three novels: All This Talk of Love (2013), a New York Times Editors’ Choice and finalist for the Ferro-Grumley Award; The Saint of Lost Things (2005); and A Kiss From Maddalena (2003), winner of the Massachusetts Book Award. In addition to his work at Grub Street, Christopher teaches in the MFA Program for Writers at Warren Wilson College and at the Bread Loaf... Read More →
avatar for Robin Cutler

Robin Cutler

Director of IngramSpark, Ingram Content Group
As the Director of IngramSpark at Ingram Content Group, Robin is committed to helping independent publishers easily get their content into the hands of readers around the globe. To help make this happen, she leads the development of IngramSpark and continues to support and refine... Read More →
avatar for Lynne Griffin

Lynne Griffin

Author, GIRL SENT AWAY
Lynne Griffin is the author of the family-focused novels Girl Sent Away, Sea Escape, and Life Without Summer, as well as the nonfiction parenting guides, Let’s Talk About It: Adolescent Mental Health and Negotiation Generation—Take Back Your Parental Authority Without Punishment. Lynne teaches family studies at Wheelock College, and is the Social-Emotional Learning Specialist and Coordinator of Professional Development for an independent school in Boston. She teaches fiction writing at GrubStreet in Boston and co-facilitates the program, Launch Lab for soon-to-be published authors. Follow Lynne on twitter... Read More →
avatar for Mira T. Lee

Mira T. Lee

Author, EVERYTHING HERE IS BEAUTIFUL
Mira T. Lee’s debut novel, Everything Here Is Beautiful, is forthcoming from Viking/Penguin in January 2018. Her stories have appeared in the Southern Review, the Gettysburg Review, the Missouri Review, Triquarterly, and American Short Fiction. She has been awarded the Missouri... Read More →
avatar for Whitney Peeling

Whitney Peeling

Book Publicist, Co-Founder, Broadside PR
Whitney Peeling’s in-house publicity career began (while the ink on her college diploma dried) at Houghton Mifflin Harcourt, continued at W.W. Norton, and concluded at PublicAffairs, where she was the Director of Publicity for four years. Travel throughout India; work with one of her heroes, Nobel Peace Prize-winner Muhammad Yunus; and a three-month sabbatical full of intensive reading marked her time before she returned to New York and then Philadelphia as an independent publicist in 2010. Past and present clients and projects include the Whiting Foundation, Daniel Kahneman (Thinking, Fast and Slow), Eric Schlosser (Fast Food Nation, Reefer Madness and Command and Control), Elizabeth Kolbert (The Sixth Extinction), Paul Farmer (To Repair the World), Adam Alter (Irresistible) and Adam Grant (Give and Take and Originals). Peeling is a co-founder of Broadside PR, a literary marketing and publicity group that works with writers, publishers and literary organizations and offers advice in its monthly... Read More →
avatar for Deborah Plummer

Deborah Plummer

Chief Diversity Officer, UMass Medical School and UMass Memorial Health Care
Deborah Plummer is a psychologist and diversity thought leader who currently serves as Chief Diversity Officer at UMass Medical School and UMass Memorial Health Care. She is the editor of the Handbook of Diversity Management (Rowman and Littlefield) and author of Advancing Inclusion: A Guide for Effective Diversity Council and Employee Resource Group Membership (Half Dozen Publications), and award-winning Racing Across the Lines: Changing Race Relations through Friendships (Pilgrim Press). She has written for Diversity Executive, Boston... Read More →
avatar for Katrin Schumann

Katrin Schumann

Author, THE SECRET POWER OF MIDDLE CHILDREN
Katrin Schumann is the co-author of The Secret Power of Middle Children (Hudson Street, 2011), Mothers Need Time-Outs, Too (McGraw-Hill, 2008), and has written and edited numerous other titles, both commercially and independently. Katrin has been featured multiple times on TODAY, Talk of the Nation, and in The London Times, among others. For the past ten years she has been teaching writing, most recently at GrubStreet and at Bay State Correctional Facility, through PEN New England. Before going freelance, she worked at NPR, where she won the Kogan Media Award. Katrin has been granted multiple fiction residencies. She has a regular column on The Grub Daily and can be found at... Read More →
avatar for Michael Taeckens

Michael Taeckens

Co-Founder, Broadside PR
Michael Taeckens' twenty years in the publishing industry include roles as the long-time publicity director at Algonquin Books and the marketing director at Graywolf Press; since 2014 he has been working independently. Past and present clients and projects include the Whiting Foundation, the American Booksellers Association, Tom Perrotta (MRS. FLETCHER), Nicole Dennis-Benn (HERE COMES THE SUN), Kevin Young (BUNK and BLUE LAWS), Lidia Yuknavitch (THE BOOK OF JOAN), Lauren Grodstein (OUR SHORT HISTORY), Kristen Radtke (IMAGINE WANTING ONLY THIS), Max Porter (GRIEF IS THE THING WITH FEATHERS), Belle Boggs (THE ART OF WAITING), Mary-Louise Parker (DEAR MR. YOU), Vikram Chandra (GEEK SUBLIME), Leslie Jamison (THE EMPATHY EXAMS), Chimamanda Ngozi Adichie (PURPLE HIBISCUS), and Sara Gruen (WATER FOR ELEPHANTS). A graduate of the Iowa Writers' Workshop, he writes the Reviewers... Read More →
avatar for Michelle Toth

Michelle Toth

Publisher, SixOneSeven Books
Michelle Toth is the author of Annie Begins and founder of SixOneSeven Books, a small press based in Boston which she runs together with Andrew Goldstein, author of The Bookie’s Son.  Established with the idea of “writers publishing writers,” SixOneSeven Books’ titles include Fil... Read More →


Sunday May 7, 2017 1:00pm - 2:30pm
Grand Ballroom