Whitney Peeling's in-house publicity career began (while the ink on her college diploma dried) at Houghton Mifflin Harcourt, continued at W.W. Norton, and concluded at PublicAffairs, where she was the Director of Publicity for four years. Travel throughout India; work with one of her heroes, Nobel Peace Prize-winner Muhammad Yunus; and a three-month sabbatical full of intensive reading marked her time before she returned to New York and then Philadelphia as an independent publicist in 2010. Past and present clients and projects include the Whiting Foundation, Daniel Kahneman (Thinking, Fast and Slow), Eric Schlosser (Fast Food Nation, Reefer Madness and Command and Control), Elizabeth Kolbert (The Sixth Extinction), Paul Farmer (To Repair the World), and Adam Grant (Give and Take and Originals). Peeling is a co-founder of Broadside PR, a literary marketing and publicity group that works with writers and literary organizations and offers advice in its monthly “Ask the Publicists” column on LitHub.com.